alex@example.com
Hi, my name is
Yunting Zeng.
I design for people and
communities.
01.
About Me
I'm a human-centered designer:
I research how users behave, then analyze the motivations and root causes behind those behaviors , because lasting solutions address why people act, not just what they do. During my master's, I added another layer to this practice: studying how business models operate and how strategy is analyzed, which taught me to see each design within the larger system it lives in.
I also actively embrace new technology: AI now powers many of my workflows, but I hold one principle constant: technology empowers the design; the design serves people and communities.
I'm currently based in Boston, completing an MDes in Innovation Design.
A few things I work with:
▸
UX & UI Design
▸
Design Research
▸
Service Design
▸
AI-assisted Workflow
▸
Branding
02.
Where I've Been
MassArt
Minnan Normal University
Certification
MDes in Innovation Design
2025 — 2027 (expected)
Boston, MA
▸
Graduate work spanning design research, business strategy and
community-centered service design.
▸
Exploring AI-augmented design workflows across portfolio projects.
03.
Some Things I've Built
04. What's Next?
Get In Touch
I'm currently looking for UX/design internship opportunities. Whether you have a question or just want to say hi, my inbox is always open!
Designed & Built by Yunting Zeng
yzeng@massart.edu
Hi, my name is
Yunting Zeng.
I design for people and
communities.
I'm a UX and service designer, and my work starts with people .
I study how people actually behave, then dig into the motivations and root causes beneath those behaviors. That understanding, paired with strategic thinking and AI-augmented workflows, shapes design that serves people and communities.
01.
About Me
I'm a human-centered designer:
I research how users behave, then analyze the motivations and root causes behind those behaviors , because lasting solutions address why people act, not just what they do. During my master's, I added another layer to this practice: studying how business models operate and how strategy is analyzed, which taught me to see each design within the larger system it lives in.
I also actively embrace new technology: AI now powers many of my workflows, but I hold one principle constant: technology empowers the design; the design serves people and communities.
I'm currently based in Boston, completing an MDes in Innovation Design.
A few things I work with:
▸
UX & UI Design
▸
Design Research
▸
Service Design
▸
AI-assisted Workflow
▸
Branding
02.
Where I've Been
education
MassArt
Master in Innovation Design
2025 — 2027 (expected)
Boston, MA
▸
Graduate work spanning design research, business strategy and
community-centered service design.
▸
Exploring AI-augmented design workflows across portfolio projects.
03.
Some Things I've Built
Rebranding Design Project
Wuzhen Playbill
A one-stop information hub that seamlessly integrates real-time festival updates, precise venue locations, and direct access to existing ticketing and merchandise platforms.
UI/UX Design |
Prototyping |
Service Design
Business Model Analysis Project
Black Diamond Equipment
A business strategy analysis of Black Diamond
Equipment, applying frameworks from Porter's Five Forces to Blue Ocean — culminating in ADDA, a community lounge service concept that turns retail stores into hubs for the climbing community.
Business Model |
Stakeholder Strategy
watercolor Project
Where Did Pickle Go
A watercolor theme includes story, visual research and reference, exploring how to process grief and remember some golden moments.
Visual Storytelling
03.
Some Things I've Built
04. What's Next?
Get In Touch
I'm currently looking for UX/design internship opportunities. Whether you have a question or just want to say hi, my inbox is always open!
Designed & Built by Yunting Zeng
yzeng@massart.edu